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CX improvements, delivered responsibly and without gimmicks.

CX metrics are going the wrong way.

In the last decade Organisations have spent $1bn on sophisticated, impressive and exciting Customer and Employee experiences.

So why is customer satisfaction at it's lowest for 9 years?

What are we doing to help?

We are an independent agency working with companies to cut through the noise to deliver tangible and lasting customer improvements  linked to cost,  growth and ethical business.

Why boring?

BoringCX, contrary to its name, embraces the idea that simplicity and consistency form the foundation of exceptional customer experiences. In a world inundated with flashy trends and complex strategies, we believe that the true magic lies in mastering the fundamentals.

How we make it work.

Our collective expertise and vast network blends valuable knowledge with a pragmatic approach to delivering customer and employee led improvements that have a real impact on growth or the bottom line.

Rooted in years of successful project deliveries, our partnerships embody a collaborative spirit and a genuine sense of enjoyment in working together.

In short, clients love working with us because we work as an extension of them, deliver beyond their expectations and never give nasty budget surprises!

We are independent

Excelling in navigating the intricacies of customer and employee experience, we ensure seamless integration and augmentation. Leveraging profound insights in psychology and learning, we craft solutions that align with user behaviour, enhancing the overall experience. Our social media proficiency spans strategic planning, audience engagement, and content optimisation. Mastering supply chain management ensures efficient and streamlined processes for your business, delivering excellence across a spectrum of critical areas.

We are responsible

Leveraging transformative technologies to enhance security, transparency, and intelligence in various applications with Blockchain & AI. Our partner Dev House excels in crafting innovative solutions, ensuring robust software development that aligns seamlessly with your business objectives. Data Science capabilities extend to extracting valuable insights, making data-driven decisions, and implementing advanced analytics to drive your business forward.

We are precise

Discover unparalleled scalability in customer support with a UK site, meticulously designed to accommodate up to 1000 seats. The facility not only meets but exceeds industry standards, holding PCISS and FCA regulations at its core. A seamless and robust customer support environment, where scalability is not just a feature but a testament to our commitment to providing excellence in every interaction.

A decade of decline in the organisational landscape.

+ 12%

Increase in Cost to Serve customers.

2 in 3

Failure rate in CX and digital projects

- 10%

Drop in Customer Satisfaction.

+ 20%

Increase in employee wellbeing issues.


The state of the CX industry

In the past decade, organisations have invested over a billion dollars in developing sophisticated, impressive, and engaging customer and employee experiences.

The Customer Experience Management market, now valued at $11 billion, is expanding at a rate of more than 12% annually. This substantial investment reflects a growing perception of customer and employee experiences as critical drivers of business success.


In the wake of customer centric giants like ASOS, Amazon and Apple, there has been a 'gold rush' from businesses to harness Customer Experience as a linchpin for growth and profit.

This trend has fostered an industry brimming with talent – professionals dedicated to enhancing the customer experience for the businesses they represent. Alongside this talent boom, there’s been a surge in frameworks, technology, and measurement tools. These innovations promise to elevate service quality and offer cost-saving benefits - but do they work? 

Here’s the paradox:

In the pursuit of excellence, a sea of sameness has emerged. In striving to emulate successful models, organisations have often lost sight of the importance of executing simple things consistently well. This uniform approach is inadvertently diluting the uniqueness that differentiates one brand from another.

Moreover, despite these investments and efforts, the direct link between enhanced experience and financial return remains elusive for many organisations. While the concept of superior CX is universally acknowledged as valuable, translating this into measurable financial outcomes is a challenge that persists.  And underlying this challenge is the moral question of how organisations can achieve all of this while being a force for good in the world.

Understanding this landscape is essential to cutting through the cacophony the CX industry can create and creating long lasting value through customer experience that supports growth, efficiency and responsibility.

Guided by the CX brains behind ASOS, Spotify and Audi, the boring CX team is on a quest to master the fundamentals that make customer experience work, work.

boring solutions


Deep dive into your customer journey, understand how customers experience friction and identify areas of improvement through our comprehensive audit process.


Collaborate with our team to build and deliver a responsible CX strategy tailored to your brand's unique identity,  goals and challenges and more importantly, how to deliver it well.


Deliver big steps to growth and cost with experienced practitioners who can guide you from discussion to action at a pace, approach and budget that fits your organisation.


Put sincere customer engagement at the heart of your organisation and adopt customer led decisions in your organisation using our methods that are customised for your brand.


Navigate through the field of CX and Customer Service technology, ensuring you have the right partners and tools to support your strategy and budget.

Test and Learn

Collaborate with our team to explore innovative yet practical ways to enhance the customer and employee experience that's right for your brand.

The power of Boring brilliance

A few words from our clients.

"Would recommend  to anyone looking to transform their CX. An expert and pragmatic partner who delivers results"


"Appreciate the team's willingness to do what it takes to deliver value and put the relationship above the project"


KIKO Milano

"This team did a great job helping us transition with a clear positive impact on the business"


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The team behind the Boring

Meet our seasoned professionals and Associates, each bringing a wealth of specialised skills and diverse perspectives to craft tailored solutions for your business needs. Explore our team's profiles to discover how we can elevate your customer journey together.

Where we've had an impact

Why get boring with us?

Practical experience

Our team has a lot of experience working around the world with a whole range of clients and industries.

All our clients benefit from this collective knowledge and expertise.

Great track record

Our team has helped define market leading customer and employee experience for a range of businesses. We know what good looks like and the pitfalls along the way!

Impeccable reputation

Most of our business comes from recommendation and repeat work.

Need we say more?

Cost control

We're built for change and this means no hidden costs for clients if priorities or activities need to change while we are working with you.


Our set up means fast decisions, a clear focus on building great talent and nurturing long term relationships with our clients. We prioritise low volume, high value work.

Does your business need to get boring?

Let's get boring together - get in touch

Choose your solution
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